Hermès wanted a custom podcast to accompany the release of its Terre d'Hermès Eau Givrée fragrance.

For this project, Paradiso created a unique, immersive audio experience accessible via a QR code on the perfume's packaging, combining scent with sound to create a synesthetic connection with the consumer.

Paradiso attached first-rate talent to the project, including writer Maria Pourchet (Goncourt Prize selection). We then collaborated with our global partners to translate and distribute the “Terre d'Hermès Eau Givrée” podcast in 11 languages (English, Korean, Japanese, Chinese, Italian, Portuguese, Spanish, Arabic, German, Russian).

Following this first collaboration, Hermès renewed its partnership with Paradiso. Together, we developed “Un air de légèreté”, a podcast series that amplifies unexpected voices: inanimate objects. From a salad bowl to a drop of perfume, these ordinary protagonists share their extraordinary thoughts.

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